Starting as an IPTV Reseller in Canada: A Realistic First 90 Days

How the Credit Model Works

• 1 credit = 1 month of service for 1 customer.
• A 12-month account uses 12 credits.
• Credits are bought in packs. Larger packs cost less per credit.
• Your margin is the difference between your retail price and your credit cost.

Days 1 to 30: Start With People Who Know You

1. Use the service yourself first. You can't sell what you haven't lived with.
2. Pick one community. Your sports league, your cultural association, your building, your coworkers.
3. Show five people you know the service on your own TV, then help the interested ones set up personally.
4. Set simple prices for 1, 3 and 12 months. Keep it easy to explain in one message.

Days 31 to 60: Build a Reputation

• Answer fast. Quick replies are your biggest advantage over anonymous sellers.
• Send setup guides before customers ask. Our device guides can be forwarded as they are.
• Ask happy customers to mention you to a friend. Word of mouth is the whole engine.

Days 61 to 90: Focus on Renewals

By now, your first monthly customers are renewing. This is where the business becomes steady: a renewal costs you the same credits as the first sale but requires almost no effort. Track expiry dates in your panel and message customers a few days before.

Five Mistakes That Sink New Resellers

1. Racing to the lowest price. You attract customers who leave for the next cheaper offer.
2. Selling "lifetime" accounts. You can't honour them, and they destroy trust.
3. Ignoring messages in the evening. That's exactly when games are on and problems happen.
4. Overbuying credits before you have customers. Credits never expire, but cash flow matters.
5. Promising what the service doesn't do. Set honest expectations and customers stay.